THE BANANA LESSON: CALENDAR TIME PROFIT POTENTIAL

What does the calendar tell you about the profit potential of a vehicle?

Every vehicle depreciates at the same rate over time

Every vehicle holds its highest profit potential when it’s fresh

Every vehicle should get at least 45 days as a retail unit

Nothing — the calendar tells us nothing about the value of a used vehicle investment

None

What outcomes does ProfitTime help produce for dealers?

Check all that apply.

Helps you know each vehicle’s ROI/profit potential on Day 1

Ensures you treat every vehicle according to its ROI/profit potential

Allows you to optimize gross and turn on every car

None of the above

True or false: Calendar time does NOT mean profit potential.

True

False

None

Time's up

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